Everyone has their own way of being creative and generating ideas, but we think we have finally cracked the formula for it!
This theory can be simplified to this:
A theory is only a theory until you put it into practice, how can you put this into practice? When a new brief or task comes onto your desk get your team together or if you are a one-man band sit and read through the requirements then send your team away for one hour to come up with as many ideas as they possibly can. Not computer’s, no internet, just put pen to paper ideas. They can be sketches, written notes, annotations the point of this is let peoples creativity run wild.
When they come back from the hour everyone must present every idea they’ve had; no idea is a bad idea. While presenting you need to talk through each idea and think it is worthwhile or how you can progress it further. Once all ideas have been presented, you need to narrow down your idea’s to a select few. Then your team show goes away and develops these idea’s further. Repeat this step as many times as necessary to get the best end product. This simple formula can make your business more efficient and CREATIVE!