What digital techniques can I apply to traditional marketing?

When you invest money in traditional marketing, such as business cards, leaflets or posters, you want to make sure you get something in return. Adding some digital techniques to those marketing materials can help you understand whether your methods are working.

In this video, Lauren explains how to apply those digital techniques to your traditional marketing and how they can help you measure how successful your marketing strategy is. Spoiler alert – it’s probably way easier than you think it is!

What is email automation? How can you use it?

Are you still writing emails to your subscribers and sending them manually?

It might be an option if you only have a few people on your list and want to create content that is personalised to the smallest details, but once your audience grows, you have no time to do it! This is when email automation comes in handy.

Watch this video to learn more about what email automation is and how it benefits your business!

How to Feel Better About Your Marketing

If you ever feel like marketing isn’t for you and it doesn’t work for your business, there is a reason for that! Watch this video where Jo explains why your marketing isn’t working, the importance of measuring your marketing efforts and how to become friends with algorithms!

How can you promote an event on social media?

Are you planning an event but not sure how to promote it on social media? Do you want to create hype around it and make sure people are actually interested? Look no further!

No matter if it’s a sale, new product launch or a corporate event, Lauren shares a process you can follow to successfully promote any type of event!

Should your profile picture match or compliment your cover photo

When it comes to profile and cover pictures, these are the first elements people notice when they visit your profile. If you’ve ever wondered how to make your personal or business account look professional, you probably know that the right choice of photos can play a big part.

Public Sector Contracts; Where Can I Find Them?

Public Sector Contracts; Where Can I Find Them To Grow My Business?

It goes without saying that if you are an engaged business and are seeking to grow your business in this area, sourcing public sector contracts is a good place to start. This blog has been designed to highlight some of the various ways and places that you can find public sector contracts – and by […]

How to Make a Marketing Funnel for a B2B Business

How to Make a Marketing Funnel for a B2B Business

Is one of your marketing goals is to convert your prospects into customers? When it comes to creating content, selling directly isn’t enough!

Watch this video to learn what content you need to provide and how to create a marketing funnel that will turn your prospects into engaged leads and, finally, into happy customers!

Flipchart Sessions: Dealing with Negative Feedback

Dealing with Negative Feedback

When you work hard and try your best, getting a negative feedback can be frustrating.

However, no matter how difficult it is, it’s essential you react to it and fix things if possible.

From how quick you need to respond to why it’s never a good idea to give excuses, Adam has prepared a step by step plan how to deal with negative feedback.