It's always important to remember that your content doesn't reach (isn't seen by) all of your followers. Which is no good if you're trying to promote your business, product, or service! Luckily for us, there are ways in which we can make sure our content gets more exposure, and so reaches more of our customers.
In this episode, Amy and I chat about the ways in which a business can increase their post reach on social media.
Creating social media content for you business is an important part of marketing, but ensuring this content is branded is just as significant! In this week's blog, we consider thre reasons why we should all be branding our content online.
This week we're joined by a very special guest. James Ibbitson is the head of video at Visual Punch a full-service personalised video marketing agency and is certainly our go-to video specialist. We start off talking about landscape vs portrait for your video and we get into some of the other areas of & tips for video that James wants to share with you all.
It's important to remember that not all Facebook reactions are treated equally, different emotions are weighted both psychologically and when we measure how popular a piece of content is (and therefore who else to show it to). Amy and I chat about the different emotions, what they are and how they can (should?) be used.
A trend seems to be sweeping Facebook right now - or at least, it is through my notifications. Its basic premise is to encourage you to trade Page invites and while it has an apparent immediate boost, it ultimately carries some long-term problems and maybe even some penalties. In this week's episode, Amy and I talk about what this means for your Facebook Page, how you should be dealing with it and what issues you should be aware of.