When your emails go to spam, you don’t only lose engagement and your open rate goes down. You also lose potential profits you could have made if your emails landed in the right place.
Social media is an amazing tool that lets people connect and help small businesses increase their brand awareness or even go viral.
If your content doesn’t give you the results you want, it might be lacking personality. We’ve got some tips for you to improve it!
When you invest money in traditional marketing, such as business cards, leaflets or posters, you want to make sure you get something in return. Adding some digital techniques to those marketing materials can help you understand whether your methods are working.
In this video, Lauren explains how to apply those digital techniques to your traditional marketing and how they can help you measure how successful your marketing strategy is. Spoiler alert – it’s probably way easier than you think it is!
What is a marketing plan? A marketing plan is a live document that’ll guide a business owner on what marketing tactics they need to produce.
When it comes to profile and cover pictures, these are the first elements people notice when they visit your profile. If you’ve ever wondered how to make your personal or business account look professional, you probably know that the right choice of photos can play a big part.
What is design thinking? It is a strategy but also a process, in which is used to solve problems by prioritising the consumer’s needs.
Are you thinking of running a competition on your social media?
Competitions are a fantastic way to increase engagement with your content and your brand in general.
However, there are some things you need to think about before giving it a go! In this video, Adam explains how to prepare and gives useful tips on how to succeed!
Email marketing is a beneficial marketing tool for businesses, providing an efficient and effective way of collecting data.
There is plenty of competition out there as a business owner, having a well defined brand identity can help beat competition.