Having a hashtag for your business can be a useful addition to your online marketing to either get in front of new [relevant] people or to curate your own content together to help people discover more content of the same value. Whether it's Twitter or Instagram (or arguably any platform these days), using a hashtag is an easy-to-add, effective resource.
A trend seems to be sweeping Facebook right now - or at least, it is through my notifications. Its basic premise is to encourage you to trade Page invites and while it has an apparent immediate boost, it ultimately carries some long-term problems and maybe even some penalties. In this week's episode, Amy and I talk about what this means for your Facebook Page, how you should be dealing with it and what issues you should be aware of.
There are some really simple, but highly effective things you can do (or ask your audience to do) to help small & local businesses increase their reach and engagement - and for most people, it starts with just a swipe of a finger.