PR is much simpler than everyone makes it out to be. Public Relations is all about self-promotion and making your potential and current target audience knows how awesome your business is. Having a reputation will make you memorable in everyone’s memory; make sure it’s a good reputation with these methods to great PR.
You need to tell a good story to keep your target audience engaged. When writing a press release bare in mind people don’t want to know what you do – that can be a bore – try sprucing it up by telling a story of how your business has helped the community or its customers. Think about the ‘how’ and less about ‘what’.
Gain a reputation on social media, with millions of daily active users, social media can be a great place to share your content and Press Releases. But that’s not the only way to get a name for yourself. Be super helpful and supportive, it pays off to be kind on social media. Lot’s of larger organisations use social media as a customer support tool primarily but that doesn’t mean that smaller business can’t do the same thing.
With social media, it can be a hard task to hide from your mistakes or businesses problems. But don’t shy away and ignore them, deal with it. Staying away from the negative PR. When in a crisis, think of the best possible solution quickly and fast – this will give you time to fix the issue and builds your reputation for having good customer support.