Immediate Impact Digital Bootcamp

Reach new audiences and make more sales with social media,
email marketing and digital products.

This course is a Skills Bootcamp - part of the Government’s Lifetime Skills Guarantee, helping everyone gain skills for life.

For yourself or your team!

Our Next Digital Marketing Course Starts:

In North Yorkshire

Course Overview

Digital marketing skills are no longer nice to have: they’re essential. Immediate Impact supports you with all aspects of digital marketing so you’re confident building and managing your online presence to reach new audiences and make more sales.

From all the main social media platforms to email marketing, short form video, digital products and content creation, you’ll leave with a firm grasp of the core digital skills you need and a clear plan to get the results you’re looking for.

By the end of the course, you’ll not only understand how and why everything works, you’ll also have a plan ready to implement. Plus, you’ll know the return on the time and any money investment you make in digital marketing to make sure it’s working for you.

What you’ll learn:

  • Reviewing your social media presence 
  • Short form video
  • Analyse current effectiveness
  • Explore new ways of using social media
  • Build a social media content plan
  • Content strategy
  • Analysing your competition
  • Your brand values
  • Calculating ROI
  • Marketing funnels
  • Networking and raising your profile
  • X (Twitter) – your profile
  • X – the blue tick
  • X – who to follow
  • Analytical tools
  • LinkedIn – optimising your profile
  • LinkedIn – your SSI score
  • LinkedIn – your headline
  • LinkedIn – posts and articles
  • LinkedIn – company pages
  • Your ideal audience
  • Content for Facebook
  • Researching content
  • Facebook groups
  • Email marketing segmentation & personalisation
  • Email engagement
  • Call to actions
  • Testing
  • Optimising your Google Business Profile
  • How to collect reviews
  • Video content strategy 
  • SEO & video content
  • Longform and short form video
  • Video content plan
  • Content research
  • Sales funnels and video
  • Video equipment
  • TikTok
  • Storyboarding
  • Repurposing video content across socials
  • Setting your content goals 
  • Plan who you’ll help and how 
  • List the topics you’ll cover 
  • Choose your formats and publishing frequency 
  • Pick your promotional channels
  • Review course content
  • Make plans to implement learning
  • Tips on getting started

Our Next Digital Marketing Course Starts:

In North Yorkshire

Course Reviews

Key information:

Course length: 8 days (over 4 or 8 weeks) plus online support sessions.

Qualification: Mapped to a Level 3 Diploma. 

Course availability: Click here to check our next starting date.

Cost: Funded for Tees Valley businesses by the DFE & The Tees Valley Combined Authority and 90 – 100% funded by York & North Yorkshire Combined Authority through the Dfe Skills Bootcamp programme.

Funding requirements: York/North Yorkshire or Tees Valley business.

How does it work?

  1. Fill out the short form with your info, how many spaces you need, and the date you’d ideally like to start.
  2. We’ll give you a quick call to double check you’re eligible. 
  3. We’ll confirm your spot(s) and see you soon.

Training typically runs from 09:00 to 17:00. Lunch and refreshments are included. Training takes place across York/North Yorkshire and the Tees Valley. We always find a fantastic location local to you.

Check Course Availability; Enquire Now