Are you thinking about starting your own business? Or perhaps you already have your own business, but you're not sure whether you've got all your digital ducks in a row. I have worked with thousands of businesses, and I am often asked, "What online things do I need to have in place for my business?".
Having a hashtag for your business can be a useful addition to your online marketing to either get in front of new [relevant] people or to curate your own content together to help people discover more content of the same value. Whether it's Twitter or Instagram (or arguably any platform these days), using a hashtag is an easy-to-add, effective resource.
This week we're joined once more by our very special guest, James Ibbitson from Visual Punch. Who answers the "age old" question: "how long should your video be?" Whether it's on social media, your website, or in an email marketing campaign. Understanding your audience, their attention span, & their receptiveness to content can be vital in helping you create effective video marketing campaigns for your business.
In this episode, James, Amy and I chat about the ways in which we can all improve our audience's experience of our videos, by thinking about how long they should be.
Traditionally, Influencers are people who have built a public presence through a reputation in a particular industry. More recently, though, the term 'Influencer' has become more fluid. And more generally relates to anyone who has developed a presence on social media strong enough to (literally) influence their online community.
In this episode, Amy and I chat about Influencers, what they are (get ready for two definitions!), and how they've changed the landscape of social media and marketing an individual or brand online.