For those who have been following our journey here at Hypestar since we launched our mission to become the go-to training agency specialising in marketing and digital skills (it was in June 2016 if you’re counting), you’ll know not only how far we’ve come, but what an exciting progression it’s been.
We’ve worked with a lot of businesses from all over the UK – the majority of the work takes place in the North East of England, face-to-face and we have really loved getting to know you all better over that time. In the process of these awesome conversations, some of you have chatted to me about Hypestar’s logo.
What does it mean?A common question I’ve heard over the years
Honestly, I didn’t know how to answer that question. I didn’t know what the meaning was, I don’t think I ever really thought about it. And when I started to question it myself, I came to a realisation that it didn’t really mean…..anything? We had been working so hard to build the training, the community, the range of offering, the courses, the Facebook Group, the…everything else – we hadn’t really focussed on building the brand.
I’m so proud of what we’ve achieved at Hypestar, I wanted to make sure that our brand – not just the logo – but the message behind it, was something that we could be proud of too.
So, I sat down with Jen Fox and Paul Walker from Brand or Die and we started to have that conversation. After lots of great conversations, some of which were really deep and (in a good way) challenging, Jen and Paul went away to work up something that matched the brief that we had set.
After reading the initial brief and understanding your passion for your brand and personal delivery on training, it became very clear that your fundamental personal qualities had to be reflected within the brand.Paul Walker, Brand or Die
It began around the warm welcome into the world of digital, which for most is a very scary and intimidating prospect. The font search was a timely process looking for the soft warm feeling, but also with a strong and contemporary feel.
This font was chosen for its very embracing ‘H’. This is to replicate the warm embracing welcome into our training, almost like a hug in the right direction. We then felt that we needed to add more personality and bespoke elements to the brand, rather than sticking with a pre-formatted font.
It then presented itself working on the two-tier format. This draws your eye into the supporting ‘t’ for training, holding up the ‘e’ which represents our core focus:
The choice of colour was based around the whole online social and messaging colour theme. The colour blue also represents very strong and important messages.
I am so very excited about what Brand or Die created for us; it’s not just a logo, it’s a story.
This next chapter in our story is ready to be told.