Introduction to Marketing
Your first step to getting customers
Duration
2 Days in-person training
Qualification
NCFE Level 2 Award in Digital Promotion for Business
Funding Availability
Funding is currently available to Tees Valley, South Tyneside & North Yorkshire residents. See full funding requirements here.
Not Sure How To Market Your Idea?
If you’ve got an idea you believe in but no clue where to start with marketing, this course gives you the groundwork to move forward with confidence. You’ll learn how to make sense of the UK marketing landscape, understand what actually matters when you’re starting out, and discover simple steps to get your idea in front of the right people. It’s designed for early-stage founders, side-hustlers, and anyone exploring self-employment who wants to get their marketing off the ground without the overwhelm.
What To Expect
Is this the right course for me?
Across the sessions, you’ll break down the essentials of marketing into clear, manageable pieces. You’ll explore how customers make decisions, how small businesses build trust, and why consistency makes such a difference when you’re starting from scratch. You’ll work through examples, short exercises, and guided discussions that link directly to your own idea, so you leave with a realistic picture of what marketing looks like day-to-day.
What You Will Learn
Skills That Set Up Your First Steps in Business
- How to identify and understand your target audience
- The core principles of marketing for small businesses and self-employement
- How to talk about your idea clearly and confidently
- Simple approaches to choosing the right channels
- How to create a basic marketing plan you can build on
Who Should Take This Course
Is This Course a Good Fit for You?
This course is ideal for anyone exploring self-employment and wanting a clearer path through the early marketing stage. Whether you’re shaping a business idea, thinking about launching a side project, or taking the first steps into running your own venture, you’ll benefit from guidance that helps you understand how to reach people, build interest, and grow from a solid starting point.
Funding Availability
Tees Valley
Must be a Tees Valley resident. 19 years old and over.
South Tyneside
Must be a South Tyneside resident. 19 years old and over.
North Yorkshire
Must be a North Yorkshire resident. 19 years old and over.
Frequently
Asked
Questions
How long is this course?
Course length varies by programme. You’ll see the full schedule at the top of the page, and our team can confirm dates when you enquire.
Is this course funded?
Many EMS courses are funded, depending on your location and circumstances. We’ll check everything with you when you enquire.
Do I need any experience before joining?
No prior knowledge is needed unless stated. This course is designed to guide you step by step.
How do I book a place?
Just complete the enquiry form on the page. A member of our team will get in touch to confirm eligibility and next steps.
Where is the course delivered?
Delivery details are sent once you’re enrolled.
What support do I get outside the sessions?
Our team stay in touch throughout. You’ll always have someone you can ask for guidance.
What happens if I need to miss a session?
Let us know as soon as possible. We’ll guide you on how to catch up so you don’t fall behind.
What can I do after this course?
You’ll be offered follow-on training, workshops, and support options so you can keep building on what you learn.
Not Sure Where to Start?
We’ll help you find the training that fits your goals, experience, and next step.
Funded By:
