Immediate Impact Digital Bootcamp
Reach new audiences and make more sales with social media, email marketing and digital products.
This course is a Skills Bootcamp - part of the Government’s Lifetime Skills Guarantee, helping everyone gain skills for life.
Duration
8-10 Days in-person training
Funding Requirements
Funding is currently available to Tees Valley business or York/North Yorkshire businesses. See full funding requirements here.
Qualification
Mapped to a Level 3 qualification
Course Overview
Digital marketing skills are no longer nice to have: they’re essential. Immediate Impact supports you with all aspects of digital marketing so you’re confident building and managing your online presence to reach new audiences and make more sales.
From all the main social media platforms to email marketing, short form video, digital products and content creation, you’ll leave with a firm grasp of the core digital skills you need and a clear plan to get the results you’re looking for.
By the end of the course, you’ll not only understand how and why everything works, you’ll also have a plan ready to implement. Plus, you’ll know the return on the time and any money investment you make in digital marketing to make sure it’s working for you.
What You’ll Learn
Unit 1: Your Competition & Customers
- Analyse current social media platforms
- Analyse competitor content (SWOT analysis)
- Research and create a Customer Avatar
Unit 2: Brand Values & ROI
- Leverage brand values for enhanced consumer loyalty
- Implement strategies to safeguard brand reputation
- Calculate and maximise return on marketing investments
- Optimise marketing funnel stages for effective conversion
Unit 3: Google Business Profile & LinkedIn
- Understand the benefits and power of Google Business Profile
- Use customer data for improved marketing strategies
- Optimise LinkedIn profiles for networking and branding
- Apply effective connection philosophies across platforms
Unit 4: Facebook & Instagram
- Master audience targeting and content creation on Facebook
- Leverage Facebook Groups for community building
- Craft compelling bios and establish consistent aesthetics
- Use Stories and Reels for impactful engagement and growth
Unit 5: Video Content & Facebook Ads
- Understand the fundamentals of creating effective video content
- Optimise video format, orientation, and text for maximum impact
- Explore various ad formats to enhance engagement and reach
- Learn the setup and management of Facebook Ad Campaigns
Unit 6: Email Marketing & Digital Graphic Design
- Explore lead generation techniques
- Use email marketing tools and strategies effectively
- Understand legislation and best practices in email marketing
- Create compelling content aligned with brand guidelines
Unit 7: Creator Analysis & Video Marketing
- Analyse creators and their content effectively
- Understand the concept and implementation of video sales funnels
- Discover essential equipment for video production
- Measure and interpret relevant metrics for video performance
Unit 8: Strategic Content Development
- Set clear and attainable content creation goals
- Identify target audience characteristics and preferences
- Select engaging topics aligned with audience interests and trends
- Develop efficient strategies for content planning and organisation
Course Reviews
Key information:
Course length: 8 -10 Days of in-person training
Qualification: Mapped to a Level 3 Diploma.
Course availability: Click here to check our next starting date.
Cost: Funded for eligible residents.
Funding requirements:
Tees Valley
Funded for Tees Valley businesses by the DFE & The Tees Valley Combined Authority.
York/North Yorkshire
90 – 100% funded by York & North Yorkshire Combined Authority through the Dfe Skills Bootcamp programme for Businesses in York/North Yorkshire.
Upcoming Tees Valley Course Dates
Upcoming North Yorkshire Course Dates
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