Are you one of those people who think that having a blog is unnecessary? Do you only focus on your social media channels and email marketing because you think that blogs are dying and no one reads them anymore?
Well, isn’t reading a blog something you’re doing right now?
Whether you’re looking for some information online or click on the article shared by your loved brand, you usually end up reading a blog. And did you know that companies that write a blog generate around 67% more leads monthly than those that don’t?
So let’s have a look at the reasons why writing a blog for your business is a good idea!
Blog helps you drive traffic to your website
Writing a blog is a great way to increase your organic reach. By researching your target audience and what questions they are asking, you can choose the right topics as well as keywords that will help you boost your rankings in search engines.
Also, every time you publish a blog post, you create an indexed page on your website. And the more indexed pages there are on your website, the more opportunities you get to show up on the search engine results page.
Lets you showcase your expertise
To attract new customers, you need to build trust. And what is a better way to do so than showing you’re actually good at what you do?!
Writing a blog from your own experience proves that you have the right knowledge to be in the industry you’re in. For example, if you are a hairdresser, writing an in-depth article about how you can maintain your new colour between appointments or how to choose the best products for your hair type will make your potential customers see you as a professional.
Blog helps you build your email list
If you work hard on your email campaigns but don’t have an engaged email list, all your efforts can go to waste.
When you write a blog, you let people know what kind of content they can expect from you and if they find it valuable – sign up for your newsletter. Make sure you include an option to subscribe to your emails and the form is easily noticeable when someone reads your blog.
Creates content you can repurpose
Do you ever struggle when it comes to thinking of content ideas for your social media? But did you know that having a blog gives you many opportunities to repurpose your content!
If you create a listicle (just like this one), you can then share every point on social media separately. If we did the same thing with this blog post, we would have eight pieces of content to share. And if you use a little bit of creativity, you can come up with even more!
A blog gives a voice to your brand
Writing a blog lets you create your brand’s persona, which is very important when building relationships with your prospects and customers.
When you write a blog, you get a chance to express your personality and use more conversational language. This lets people see you as a person and not only as a brand, feel more connected to you and make it easier to remember you!
Helps you share your company news
While you might think that the best place to share your company news and success is social media, not every person that visits your website follow you on socials!
If someone discovers your business through an online search, they will most likely check your website. If they’ve never heard about your company, they’ll want to know as much as possible about you. Writing a blog including sharing your news on it, will let those potential customers learn more about what you do, what you’ve achieved and why they should choose you instead of any other business.
Having a blog keeps your website fresh and shows that your business is alive
Has it ever happened to you that you visit some business’s website but aren’t sure if they’re still trading only because their website doesn’t look like it has been updated for ages?
When you write a blog and publish articles regularly, you avoid that kind of assumption!
Lets you advertise while sharing valuable content
Not every business can see results using the traditional “buy now” way of advertising. In fact, most businesses achieve way better results when they use more creative advertising.
By presenting your product or service with a series of articles, you not only provide more in-depth information about what you offer but also have a chance to build trust and start conversations with your customers and prospects by answering their questions and showing your expertise.