No matter what business you are in, it’s fair to say we need to bounce back from last year. We have done our research to bring you the best ways to grow your business in 2021. After reading this guide you will be ready to take your business forward and prepare yourself to bounce back from this pandemic.
What Is Business Growth?
A growing business is one that is developing in more ways than one. There is no sure-fire way to measure growth but there are key pieces of data you track to see growth occur:
- Company value
- Number of employees
- Number of customers
Your business can see these metrics go up and down over the years but we are trying to make sure they stay up while you bounce back from this recent pandemic.
Here are 8 Ways To Grow Your Business In 2021
Learn From Experience
Being a business owner you will make mistakes here and there. That could be forgetting a meeting you’re meant to attend to forgetting to renew your websites domain name. We have all been there.
That’s why we want to help you prevent them before you make them yourself and learn effect ways to grow a business. Phil Teasdale (CEO of EMS) has created 36 different 5 minute training sessions (complete with downloadable resources) for you to grow yourself and your business.
These are all included with your EMS University Membership all for $35(£25) per month.
Having An Online Marketing Funnel
Marketing your business online is ESSENTIAL in 2021.
You will need to learn how to attract interested and primed customers every single week with minimal month-to-month upkeep. The 3 phases of this are:
- Attention – Get your business noticed by your ideal customers
- Interest – Show your prospects why they need you
- Desire – Convert prospects into customers
But where do you start? Some online courses are expensive and too hard for beginners while trying to learn yourself from different websites is too unreliable and overwhelming.
So what if there was an inexpensive, easy to follow, effective alternative? A membership that costs you just $35 that helps you set up an effective online marketing strategy using nothing but FREE TOOLS and so much?
Manage Your Time Better
What is the one thing that we all have in common; no matter who we are, no matter where we are in the world, what we do, or how much money we have? We all have the same number of hours each day, the same number of days each week, and the same number of weeks each year. How we manage our time, is where we differ!
Some people manage their time much more efficiently than others and are therefore more productive. No matter if I’m talking to business owners or students in education, time management always seems to be a big issue.
Included with your EMS University Membership there is an amazing course designed to help you improve your time management skills with tips, tricks and downloadable resources to help you grow.
Make Outstanding Marketing Content
Do you want to seem more knowledgeable in your field effortlessly? Who wouldn’t?
You can build trust with your customers by educating them in your marketing content. But thinking of continuous marketing ideas is difficult. So why not remarket your past, current and future content using the Buffalo marketing idea.
Our course “Make Outstanding Marketing Content” which is included within EMS University Membership all for $35(£25) per month. The course will introduce essential content marketing techniques, how to leverage your marketing channels, and optimise your website to generate more leads.
Don’t Forget To Market Your Business Offline
We live in a fluid world where technology is changing daily. As more of us are moving online we are forgetting the offline opportunities.
As a business owner, you will need to leverage your offline marketing channels and get them to collaborate with your online channels. This process is called O2O(Online-to-Offline)
Businesses use these channels together to create a complete experience with benefits for the customer. For example:
- Retailers offering “collect in-store for free” rather than paying for delivery
- Retailers returning items purchased online, in-store
- Click and collect – make the purchase online and collect it from the local store. This is popular in the takeaway food and drink industry but it is applicable in other industries, for example, B&Q (DIY and home improvement business)
To learn how to capitalise on this to grow your business this year. We have also included this course in our EMS University Membership. This online course introduces you to How To Complete Market Research That’s Helpful, Generating A Marketing Plan For The Modern World and Create An Online and Offline Marketing Campaign.
Being A Resilient Business Owner
At the beginning of the pandemic, were you caught like deer in headlights? Frozen, waiting to see what would happen? It’s ok if you were, many felt the same as you.
Your business may have had to be put on hold but you may have wondered how you would bring your business out of the pandemic. This skill of being resilient is a skill we will all take forward after the pandemic.
Our course, Resilience and Recovery give you a structured ‘way out’ to make the best of any unforeseen situation. It will give you the framework to plan for the unforeseeable and allow you to act not react. This is included within EMS University Membership all for $35(£25) per month.
Have A Method To Boost Sales
This year you are going to need to boost your sales that should have ideally happened last year. We have 5 amazing techniques that you can use in our new course The Big Sales Boost. They are:
- Customer Insights: How understanding your customer’s needs leads to more sales.
- Building Trust: How to build trust with potential customers.
- Increasing Rates: What the ‘value wedge’ is and how it’ll help you charge your worth.
- Objection Handling: What to say when people have questions or objections about your service.
- Sales Cycles: How to create and streamline your sales cycle.
This course is included within EMS University Membership all for $35(£25) per month.
Have A Good Understanding Of These 4 Skills
Running your business and working for your business are different skill sets.
No matter how long you’ve been going, you’ll see dramatic improvements to your profits and efficiency by mastering these 4 core business skills:
- Business Process Models: What a business process model is and why you need one for every product/service you offer.
- Target Customers: How to eventually work out who your ideal customer is.
- Business Forecasting: How to identify when you’re your most productive, and how to accurately forecast your year.
- Pricing: How to work out what to charge your customers.
Learn the skills and strategies successful business owners use every day in Business Skills To Grow A Business course. This course is included within EMS University Membership.