The Digital Edge
Skills Bootcamp
Take your digital marketing to the next level
This course is a Skills Bootcamp - part of the Government’s Lifetime Skills Guarantee, helping everyone gain skills for life.
Duration
8 Days in-person training
Qualification
Mapped to a Level 4 qualification
Funding Availability
Funding is currently available to Tees Valley & North Yorkshire residents. See full funding requirements here.
Course Overview
Take your digital marketing to the next level with The Digital Edge – our advanced, hands-on bootcamp designed for growing businesses, ambitious professionals, and marketers ready to elevate their skills.
Whether you’re already confident with the basics or you’re looking to move beyond them, this course is about action, impact, and measurable results. Over 10 practical sessions, you’ll develop and implement a digital strategy tailored to your audience, using the tools and tactics that matter most today.
Who Should Take This Course?
Small business owners, marketing professionals, and career changers who:
Want to scale up their digital presence and attract new audiences
Are ready to turn marketing theory into data-driven action
Have completed Immediate Impact Digital Bootcamp or have practical experience in digital marketing
Need the tools, confidence, and clarity to run campaigns that work
What Makes The Digital Edge Different?
This course builds on your existing knowledge, focusing on practical implementation and real business impact. You’ll create a portfolio of tailored digital assets—from campaigns and audits to content and strategy documents—guided by experts, peers, and real-time feedback.
By the end of this course, you’ll:
- Have a detailed, data-backed marketing strategy that you can act on immediately
- Understand your audiences more deeply—and how to engage them across channels
- Use AI tools to sharpen your content and boost efficiency
- Know what’s working in your marketing (and what isn’t)
- Feel confident planning, testing, and optimising your campaigns
It’s not about doing more. It’s about doing what works, better.
What You Will Learn
Unit 1 – Presenting, Networking & Marketing Audit
- Reflect on your personal and business brand online vs offline
- Complete a detailed social media audit to identify strengths, gaps, and opportunities
- Use AI tools to analyse your content and improve performance
- Use AI tools to analyse your content and improve performance
Unit 2 – Website Optimisation
- Explore different website types and their purposes
- Audit your own website with a focus on user journey and conversion goals
- Plan and map out improvements using competitor research and audience insights
Unit 3 – Content Creation: Stories & Conversations
- Master storytelling frameworks to make your content more engaging and memorable
- Plan and create content that reflects your business voice and customer journey
- Practice authentic conversational marketing for social and podcast-style content
Unit 4 – SEO & Search Strategy
- Learn the five pillars of SEO
- Conduct keyword research and map them to your website
- Plan and cluster content around high-impact search terms for long-term growth
Unit 5 – Email Marketing
- Explore different email types and when to use them
- Create value-driven welcome sequences and engagement campaigns
- Learn the essentials of email deliverability to protect your brand
Unit 6 – Marketing Psychology & Strategy
- Learn how to apply psychological principles to your marketing
- Distinguishing between strategies, campaigns, and tactics
- Develop your own strategy using impactful marketing models
Unit 7 – Paid Advertising
- Understand Meta Ads Manager and campaign types
- Learn to segment audiences and write compelling ad creative
- Build and implement ad campaigns using practical tools
Unit 8 – Implementation Day
- Put your learning into action with hands-on support
- Refine and build content, campaigns, or digital assets specific to your business
- Get peer feedback and iterate your strategy for maximum impact
Unit 9 – Analytics & Insight
- Use GA4 and Google Search Console to track what’s working and what’s not
- Understand key marketing metrics across email, website, SEO, and social
- Translate your data into decisions that drive growth and efficiency
Unit 10 – Final Strategy & Reporting
- Pull together your marketing strategy, audit results, and content plan
- Present your final plan to peers and get feedback
- Walk away with a comprehensive marketing strategy ready to implement
Our Next Course Starts:
Key Information
Course length: 8 Days of in-person training
Qualification: Mapped to a Level 3 Diploma.
Course availability: Click here to check our next starting date.
Cost: Funded for eligible residents.
Funding requirements:
Tees Valley
Funded for Tees Valley businesses by the DFE & The Tees Valley Combined Authority.
York/North Yorkshire
90 – 100% funded by York & North Yorkshire Combined Authority through the Dfe Skills Bootcamp programme for Businesses in York/North Yorkshire.
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