Duration
2 Days in-person training
Funding Availability
Funding is currently available to Tees Valley residents. See full funding requirements here.
Course Overview
AI is transforming businesses nationally and globally, but it can be a confusing journey getting to grips with what AI can do. This accessible and practical introduction is designed for small business owners, creatives, and professionals curious about what AI really is – and how to use it.
This one-day workshop makes sense of the jargon, demystifying AI and showing you where it fits in with your business today. You’ll explore the core concepts, tools, and real-life applications that can save you time, boost creativity, and streamline your operations – all without needing any technical background.
What You Will Learn?
A hands-on, real-world introduction to AI, including:
- The essentials of AI: What it is, where it came from, and what it can (and can’t) do
- Key concepts explained simply: Machine learning, deep learning, neural networks, and large language models
- The AI ecosystem: Who’s building the tools (OpenAI, Google, Microsoft, and more) and how to choose what works for you
- Hands-on practice: Try AI tools live for writing content, creating images, planning projects, and streamlining admin
- Working with text: Design features, hierarchy, and engaging copy placement
- Risks and ethics: Understanding accuracy, copyright, and how to use AI responsibly and transparently
Who Should Take This Course?
Small business owners in Tees Valley, including sole traders and local startups, who want to discover how AI can save time or boost creativity in straightforward ways.
Creative professionals—such as designers, writers, marketers—looking to experiment with AI tools like text generators and image creators in their workflow.
Practising or aspiring middle managers eager to understand AI’s potential and ethical implications without needing a technical background.
Anyone curious about AI, who wants a practical, jargon-free introduction and hands-on exposure to real
What Makes It Different?
This is a non-technical, business-focused AI introduction to empower and build confidence. You’ll leave with:
- A clear understanding of what AI is (and isn’t)
- Practical ways to start using AI in your business today
- Hands-on experience with leading tools like ChatGPT and Canva AI
- A realistic view of risks, ethics, and best practices for your brand
- Renewed confidence to explore AI as your assistant, not your replacement
It’s not about becoming an AI expert. It’s about knowing enough to use AI wisely, creatively, and effectively in your work.
Key Information
Course length: Total of One day.
Course availability: Click here to check our next starting date.
Cost: Fully funded for eligible residents.
Funding requirements:
Tees Valley
Must be a Tees Valley resident. 19 years old and over.
Check Your Availability; Enquire Now
