The Anatomy Of A Great Instagram Campaign

Table of Contents

Instagram can easily be broken down to define what makes a great Instagram campaign. It’s all about those pictures!

Instagram is a fast-growing platform and businesses are eager to establish a presence and encourage engagement on the network. After all, Instagram has 500 million users, 300 million are daily active users.

So what can we do to our snaps to drive engagement on Instagram?

Snap, Snap, Snap that’s a wrap

Your Instagram feed is only as good as your photographs, no you don’t have to be a professional photographer, but starting with high-quality photos makes your Instagram marketing more effective. You don’t have to use the newest DSLR camera, most smartphones have an amazing quality camera built-in.

Even though Instagram has updated the app to include different sized images. It’s always best to take photos in square mode. Many cameras and smartphones have this in their settings, so it’s really easy to do. This lets you save time on cropping and ensures that the essential elements in the photo won’t be cropped out later.

Use a Customized Link Shortener to Track Traffic

It’s good putting a link out there for people to click on, but how do you know if people are clicking on it? Monitor accurate click rates by using, it shortens the link down and allows you to track what platform the click came from and what geographic location it came from. Pretty cool, right?

Also, don’t put a link within your caption, always put it in your bio so people can actually click it. Links don’t work in captions but it is always great to say something like…

This encourages users to go to your profile, look through other photos as well as get them to click on the link.

What’s Trending On Instagram?

Instagram users can use the ‘Explore feature’ to find what’s trending and how many posts have used the hashtag.

If the trending hashtags are relevant to your business, use them to your advantage. Post content when the hashtag is trending to increase the likelihood of being discovered.

Mix It Up

Mix up your posting strategy by including videos in addition to photos.

Considering that a video can generate three times more inbound links than written posts, it’s a valuable tool that can be used to engage fans, grow your following and drive traffic.

Care To Share

Pairing images with captions is an effective way to engage your audience.

For Canva’s #dailydesigntips, they combine striking graphics with a piece of shareable content, like an inspiring quote or a practical design tip.

Complete the image with a detailed caption and all relevant hashtags, and the entire combination results in a compelling post packed with nuggets of knowledge.


How many hashtags does it take to become easily discoverable on Instagram? You should be cautious when it comes to using hashtags, meaning you shouldn’t overdo it. The perfect number of hashtags on Instagram is somewhere between 5-10. You don’t need to exaggerate in order to get great results. 5-10 hashtags will go a long way.

But, What hashtags to use?
Use relevant hashtags. Don’t use a hashtag just for the sake of its popularity, you’ll do damage to your profile and the social authority you have been building all along. Instead, use relevant hashtags that can be easily connected with the image you’re posting. So if you post about pizza say “#pizza #pizzaparty #pizzahut #meatfeast #thincrust” that sort of thing.

You can follow @HypeStarUK on Instagram to get started – now go get #InstaFamous!