Stories continue to change the way a brand’s narrative can be presented on social media, as well as how these narratives are consumed by audiences.
With a lifespan of only 24 hours, Stories allow an individual or business to showcase an exclusive moment with their community. As well as giving them the opportunity to create spontaneous content that isn’t overly edited, orchestrated, or planned.
Meaning that a photo that’s slightly out of focus, or an unsteady video with background noise and varied lighting, is considered far more acceptable in Stories than other, more staged, pieces of content that marketers aim to create on a regular basis.
Stories are also a fantastic way of creating immersive content for your community on any platform.
This is because Stories are presented in a full-screen format. Meaning that your text, image, or video will fill the screen of those who are viewing your Story. Allowing them to fully focus on your message, or feel a part of the experience you’re sharing.
With these same capabilities & advantages in mind, LinkedIn is now planning on introducing Stories to the platform as part of their content offering to give you a new, unique way of communicating with your LinkedIn network.
Ultimately, providing you with the opportunity to share key moments, information, and trending industry topics with colleagues, businesses you collaborate with, and other like-minded individuals!
[Stories] offer a lightweight, fun way to share an update without it having to be perfect or attached to your profile forever.”Pete Davies, Linkedin
What hasn’t been made clear yet is whether or not these Stories can be saved and archived to be viewed again at a later date – as they currently are on Instagram as ‘Highlights’.
Either way, the new opportunities Stories present LinkedIn users with is really exciting. And (I believe) will allow LinkedIn networks to really get to know an individual, or a brand, via this raw, quick-fire content they create.