Sales & Marketing Planning
Plan your route to growth with clarity and confidence
Duration
2 Days in-person training
Qualification
SFEDI Level 2 Award in Self Employment
Funding Availability
Funding is currently available to Tees Valley, South Tyneside & North Yorkshire residents. See full funding requirements here.
Course Overview
Sales & Marketing Planning” equips you with a structured, actionable strategy for how you will attract customers, engage them, and convert interest into sales. This is more than tactics — it’s about aligning sales and marketing efforts with your business goals, so every step you take is deliberate and measurable.
You’ll walk away with a plan you can implement immediately.
What To Expect
This is a hands-on, interactive training experience. You won’t just listen, you’ll build. Through this guided workshop and peer feedback, you’ll plan your sales and marketing journey from start to finish: from market insight to execution, monitoring, and refinement.
By the end of day two, you’ll have a working sales & marketing plan, clarity on your messaging and channels, and tools to monitor progress and adapt as you go.
What You Will Learn
- Market & Customer Insight: Understand your ideal audience, their needs, decision triggers, and how to reach them.
- Goals & Metrics: Define specific sales and marketing objectives, and choose the metrics that will tell you if you’re on track.
- Value Messaging & Positioning: Articulate why a customer should choose you over alternatives — in a way that resonates.
- Channel & Tactic Selection: Choose the right mix of marketing and sales channels (online, in person, partnerships, etc.) for your business.
- Implementation Roadmap: Break down your plan into achievable phases, with responsibilities, timelines, and budget estimates.
Who Should Take This Course
This is for business owners, freelancers, startups, or small teams who:
- Want to move beyond ad hoc promotion and take a purposeful, measurable approach
- Need confidence that their marketing efforts align with sales goals
- Are ready to build (or refresh) a plan they can put into action immediately
Key Information
Course length: 2 sessions
Qualification: SFEDI Level 2 Award in Self Employment
Course availability: Click here to check our next starting date.
Cost: Fully funded for eligible residents
Funding requirements:
Tees Valley
Must be a Tees Valley resident. 19 years old and over.
South Tyneside
Must be a South Tyneside resident. 19 years old and over.
North Yorkshire
Must be a North Yorkshire resident. 19 years old and over.
Check Your Availability; Enquire Now
