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Category: Marketing

Business Planning
Nicholas

How to start a hashtag

Having a hashtag for your business can be a useful addition to your online marketing to either get in front of new [relevant] people or to curate your own content together to help people discover more content of the same value. Whether it’s Twitter or Instagram (or arguably any platform these days), using a hashtag is an easy-to-add, effective resource.

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Business Development
Nicholas

Talk Digital: Purposeful Content

This week we’re joined once more by our very special guest, James Ibbitson from Visual Punch. Who answers the “age old” question: “how long should your video be?” Whether it’s on social media, your website, or in an email marketing campaign. Understanding your audience, their attention span, & their receptiveness to content can be vital in helping you create effective video marketing campaigns for your business.

In this episode, James, Amy and I chat about the ways in which we can all improve our audience’s experience of our videos, by thinking about how long they should be.

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Business Development
Nicholas

Talk Digital: Influencers

Traditionally, Influencers are people who have built a public presence through a reputation in a particular industry. More recently, though, the term ‘Influencer’ has become more fluid. And more generally relates to anyone who has developed a presence on social media strong enough to (literally) influence their online community.

In this episode, Amy and I chat about Influencers, what they are (get ready for two definitions!), and how they’ve changed the landscape of social media and marketing an individual or brand online.

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Business Development
Nicholas

Talk Digital: How long should your video be?

This week we’re joined once more by our very special guest, James Ibbitson from Visual Punch. Who answers the “age old” question: “how long should your video be?” Whether it’s on social media, your website, or in an email marketing campaign. Understanding your audience, their attention span, & their receptiveness to content can be vital in helping you create effective video marketing campaigns for your business.

In this episode, James, Amy and I chat about the ways in which we can all improve our audience’s experience of our videos, by thinking about how long they should be.

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Business Development
Nicholas

Talk Digital: “Ask or you won’t receive” – the importance of asking your community for help

Trying to get your digital community to do something as simple as leave a review can be surprisingly difficult sometimes. Which is why it’s so important to understand that you have the power to encourage, command, or suggest certain call to actions that your online community can take to help you and your brand grow.

In this episode, Amy and I chat about the ways in which a business can utilise their online community by simply asking them for help.

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