Table of Contents

Due to social media being a fast-changing landscape it can be hard to keep up with the different updates.

So to try and keep up with social media, here’s a quick rundown of the image sizes you might need to know!


Profile picture: 400 x 400 pixels

Header: 1500 x 500 pixels 

In-stream images: 1600 x 1900 pixels

Image sizes for Ads: 600 x 355 pixels 

Website card image: 800 x 418 pixels

Top tips for Twitter:

  • The Twitter header is no longer responsive but instead, a static device-agnostic shape, keeping to the 3:1 ratio.
  • Horizontal and square avatars/profile images/logos get cropped in the circular placeholder.


Profile picture: 170 x 170 pixels 

Header: 820 x 312 pixels

Timeline posts: 1200 x 630 pixels

Feed Ad images: 1080 x 1080 pixels (maximum). 600 x 600 pixels (minimum).

Group cover: 1640 x 856 pixels

Facebook stories: 1080 x 1920 pixels

Top tips for Facebook:

  • Upload images as a JPG or PNG to avoid distortion.
  • For stories don’t choose an image smaller than 500 pixels.


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LinkedIn for company sites

Logo: 300 x 300 pixels

Square logo: at least 60 x 60 pixels

Cover: 1128 x 191 pixels

Sponsored Main image: 1200 x 627 pixels

Company photos: 900 x 600 pixels

Personal use

Profile picture: 400 x 400 pixels

Background image: 1584 x 396

Post image size: 1200 x 1200 pixels (square) 1080 x 1350 (portrait)

Link post size: 1200 x 627 pixels

Top tips for LinkedIn:

  • Cover photos are cropped differently on desktop and mobile, make sure the image looks good on both!


Profile picture: 320 x 320 pixels but displayed as 110 x 110 pixels

Image/Ad Image/ Video sizes:

1080 x 1080 pixels (square) 

1080 x 566 pixels (landscape) 

1080 x 1350 pixels (portrait)

Reels/Lives/Stories: 1080 x 1920 pixels

Top tip for Instagram:

  • There’s maximum use of 30 # of Instagram Ads.
  • Use square and vertical sizes for Ads as it takes up most of the user’s screen.

The importance

Why know these? Simply, it helps your content to be posted looking as professional and form-fitting as it should be.

Content won’t be squished or squashed, it’ll allow users to see clearly what you’re posting and promoting.

If you want to learn more about social media, take a look at Social Media: Where To Start? for further guidance!

Digital Hype can help to introduce and inform you further about the social media world!

Get in touch if you’d like to know further!


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