Can a Facebook Page join a Facebook Group?

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Yes! You can. Since the inception of Facebook Groups, it’s one of the most commonly asked questions I get asked. Up until now, you couldn’t – but now you absolutely can (well, as long as the Group Admin(s) allow it).

Can I join a Facebook Group as my Page?

When you join a Group, you’ve always had to do that as yourself (personal Facebook profile). A relatively recent change meant that Group Admins could join their own Pages as members (technically, admin members), but this wasn’t a usable solution to someone wanting to join someone else’s Group as a Page.

But all that has now potentially changed and with the settings enabled, you can now request membership to your favourite Groups *as* your Facebook Page.

Group Admins must select the “Allow Pages to request to join as group members.” to allow this feature

[Tweet “You can now join #Facebook Groups as your Facebook Business Page”]

How do I actually join a Facebook Group using my Page?

People have been having mixed success with this, so there are some things you can try. When you join a group for the first time, you’re given the option how you want to participate in that group (you individually, or your page). Choosing this option at this point is the easiest way.

  • If you don’t have that option (because you’re already a member of the group), it seems that you’ll need to leave the group and rejoin.
  • If you see the option, but it doesn’t list your page, the option isn’t available for your page at this time.
  • If you don’t get the option at all, then either the Group admin has disabled this option, or it just hasn’t rolled out to the Group at this time.

Is it better to join a Group as a Page or a Person?

I suppose it depends what you’re intending to say in there. If you see this as a ‘sales’ opportunity, and you’re just going to selling to group members, then I think you’ve misunderstood something along the way. But if you’re looking at ways you can add value, and you think you can do that best as a Page, then this is for you.

My concern is that ‘people buy from people’ and if you’re interacting as a Page in a Group – will you be able to build and maintain that same level of trust?

What do you think? Will you be giving this a go?