Logo design is a tough thing to get right, but there are some laws all the best logos follow. Now I know what your thinking. They may look simple but don’t be fooled into thinking logo design is an easy task. These are 12 laws for perfect logo design.
A great logo has a subtle but interesting visual hook, accompanied by carefully considered typography. It should be iconic whether it’s scaled to 10mm or 10 metres.
Your logo must be outstanding, with a clear and simple message. It should have personality and have its own character.
A logo captures a brand and reflects what it stands for. The difference between a logo’s identity and identification is it’s typography, colour, photography giving it a tone of voice. For me, that’s the main difference between identification and identity.
Bespoke type is a really great way to establish a tone of voice because no-one else can use that type. Got nice handwriting? You might make the best identity for your brand.
I adore logos with personality, that have a certain ‘a-ha’ moment: something that’s clever, surprising and ties all the rest of it together. Something that really capture’s the nature of a business.
The perfect logo is versatile. It reads in seconds and is memorable. It’s equally comfortable on a business card and reads in black-and-white even if a colour version is primarily used. The best logos can also show two separate ideas or symbols simultaneously.