What digital techniques can I apply to traditional marketing?
When you invest money in traditional marketing, such as business cards, leaflets or posters, you want to make sure you get something in return. Adding some digital techniques to those marketing materials can help you understand whether your methods are working.
In this video, Lauren explains how to apply those digital techniques to your traditional marketing and how they can help you measure how successful your marketing strategy is. Spoiler alert – it’s probably way easier than you think it is!