I have picked up a thing or two about business growth advice over the years but what can you actually do cheaply and how can you achieve it? People can give really good advice but how exactly can you go away and implement it? Here are a few simple ways to grow your business that are really easy to put in place!
I believe that if you don’t set goals you have no way of measuring yourself, so how will you know if you have done well? When everyone understands what the overall goals of an organisation, it allows everyone to rally together and take pride in successfully accomplishing them. So how can we implement this?
These goals should be aligned with what you want the business to achieve and what you want to achieve personally.
You might want to lose a few pounds, spend more time with your family or finish off a qualification, line up your goals to complement one another and further your business growth.
Your current target market might be serving you well but are there other’s you can add? For example, if your target market ranges from teenagers to college students, think about where these people spend most of their time. Could you introduce your business to schools, clubs or colleges? Have a think about how you can find new areas to market your business. So how can we implement this?
You can implement this by contacting the local schools/colleges in your area asking you can advertise your product/service. You can also do targeted adverts on social media, select the age range and what interest you, want to target within your area and off you go, done in 5 minutes.
The world we live in is evolving every day. In order to stay relevant, it is important to innovate, as well as want to get better. This could mean new programs, new services, new thinking or new processes. We should be constantly looking for ways to improve our end product, client relations, and become more efficient at what we do, which ultimately drives a better level of service and higher profits.
This might be as simple as sending a box of chocolate’s to your clients every other month or offer more face to face time to your clients. However, you plan to do it needs to add a little bit more value to your service to build stronger client relations. Also, you can aim to automate simple little jobs which will free up time in your diary to do more in the day.
Potential customers are a more likely to use your business if it’s been recommended
by a friend. So why not turn your customers into brand ambassadors?
Give them a discount on products/service if someone they recommended buys
something from you. That way they’ll be singing your praises and getting you more
customers in the process.
Send out an email to your clients offering them a discount or a free one-to-one
session with your business if they refer another business to yourselves. It’s a win,
Don’t just see competition see collaboration. Work with other businesses in your
area that complement your business. For example, if you’re a plumber fitting a new
bathroom, work alongside a carpenter who you can recommend you to do other jobs
around a client’s house – and they can do vice versa for you in return.
Reach out to local businesses in your area that will complement one another and
keep a healthy relationship with them by referring clients to one another and
recommend to clients that they should use these service’s as well.