Having a hashtag for your business can be a useful addition to your online marketing to either get in front of new [relevant] people or to curate your own content together to help people discover more content of the same value. Whether it's Twitter or Instagram (or arguably any platform these days), using a hashtag is an easy-to-add, effective resource.
Trying to get your digital community to do something as simple as leave a review can be surprisingly difficult sometimes. Which is why it's so important to understand that you have the power to encourage, command, or suggest certain call to actions that your online community can take to help you and your brand grow.
In this episode, Amy and I chat about the ways in which a business can utilise their online community by simply asking them for help.
It's always important to remember that your content doesn't reach (isn't seen by) all of your followers. Which is no good if you're trying to promote your business, product, or service! Luckily for us, there are ways in which we can make sure our content gets more exposure, and so reaches more of our customers.
In this episode, Amy and I chat about the ways in which a business can increase their post reach on social media.
It's important to remember that not all Facebook reactions are treated equally, different emotions are weighted both psychologically and when we measure how popular a piece of content is (and therefore who else to show it to). Amy and I chat about the different emotions, what they are and how they can (should?) be used.
A trend seems to be sweeping Facebook right now - or at least, it is through my notifications. Its basic premise is to encourage you to trade Page invites and while it has an apparent immediate boost, it ultimately carries some long-term problems and maybe even some penalties. In this week's episode, Amy and I talk about what this means for your Facebook Page, how you should be dealing with it and what issues you should be aware of.