Let’s learn how to start a hashtag

Having a hashtag for your business can be a useful addition to your online marketing to either get in front of new [relevant] people or to curate your own content together to help people discover more content of the same value. Whether it’s Twitter or Instagram (or arguably any platform these days), using a hashtag is an easy-to-add, effective resource.

How to create an event on LinkedIn

If you organise events, the ability to advertise your training, conference, expo, workshop or whatever you’ve got going on is finally here; here’s what you need to know.

How to notify employees of your LinkedIn post

LinkedIn Company Pages can be a ‘difficult animal’ to get moving. There’s a useful feature that allows you to notify your employees about posts you’ve made which can be used to mobilise one of your strongest armies; your own team.

How to request and give recommendations on LinkedIn

Recommendations on LinkedIn can be exceptionally powerful as a form of social proof – to show others an impartial view of what you’ve achieved and/or what you’re capable of achieving. In this video tutorial, we’ll show you how to request a LinkedIn recommendation from your clients or customers, and also how to send one to someone you’ve worked with.

Sales Navigator for Gmail (Rapportive Update)

Are you a G Suite user? Have you used Rapportive in the past – it’s now become LinkedIn Sales Navigator! Check out this awesome tool to bring LinkedIn information straight into your Gmail inbox.

Learn how to use LinkedIn

I’m a big LinkedIn fan, for business networking, it’s practically unrivalled. But so many of the folks I speak to don’t ‘get it’ – which is a huge missed opportunity. As with all social platforms, LinkedIn has its own flavour, its own voice and its own pace.

There are some terms and features that it’s worth discussing here in this article, so take a look and see how you’re using your own account.